SEO for Landscaping Contractors
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SEO Services for Landscaping Contractors in Anchorage, AK
For landscapers who have just entered the digital world, it can be tough to establish a strong online presence. Especially for small to medium size contractors.
You think of doing SEO, but financial concerns make you a little skeptical if you should outsource to a digital marketing agency. Let us tell you that hiring an SEO agency is the most efficient and best option of all. It will save you both time and resources as well as yield remarkable returns on investment.
We are well aware of the challenges that are stopping landscaping companies from dominating search results. That’s why we offer highly comprehensive and tailored SEO solutions to companies providing landscaping services.
Through our SEO services, your landscaping company will grow massively.
SEO will strengthen your online visibility, attract quality traffic from search engines and build authority in the landscaping field. The greater authority will give you an edge over local landscaping companies which will lead to brand trust and ultimately bigger profits.
What is SEO?
Search engine optimization or SEO is the process of improving your site’s appearance and position in search results to increase its visibility and attract organic traffic. It helps businesses to reach out to their ideal audience, whenever someone searches for related services, through search engines like Google, Bing, etc. In your case, it would be landscape or lawn care services.
How Can Landscaping Contractors Benefit from SEO?
The current population of Anchorage is around 291,000 according to the World Population Review.
Even if 1% of them require some landscaping services, that leaves you with around 2,910 potential customers. Imagine if you could reach out to even half of them. Sounds intriguing, right?
That’s the level you can reach through an effective SEO campaign. And we are just scratching the surface here. Here are a few of the many benefits of SEO for landscapers.
Leave Your Competitors Scrambling to Keep Up
Through an effective SEO strategy, you can dominate all the organic search results for landscaping services. As a result, you will be appearing above your competitors.
This will attract huge quality traffic to your website which will lead to brand trust and eventually brand loyalty. Google is the most trusted search engine and appearing at the top of its search results can establish your supremacy over your competitors.
Reaching a wide audience will significantly benefit your landscaping company and you can achieve a higher conversion rate due to quality traffic coming to your website.
Save Time and Money
Opting for a DIY SEO strategy can backfire on you. You might end up wasting a significant chunk of your time trying out ineffective SEO strategies. And ultimately you will also burn your hard-earned money in the process.
SEO requires momentous efforts involving hours of research, optimization, and upkeep. Google and other search engines release dozens of new updates every year. It can be extremely overwhelming to keep up with the trends. And with every update, your business growth chart will only go down if you are unable to make changes at key moments.
Your failure becomes evident due to a lack of expertise. Therefore, hiring a professional landscaping SEO agency like DotWolf SEO is the most viable option for you.
An SEO agency has a team of dedicated individuals who have expertise in managing a marketing campaign that can produce great results for you. This has great returns on marketing investments (ROMIs). Therefore, many businesses around the world are hiring SEO agencies to run successful campaigns for them.
SEO Helps You Understand Your Target Audience
Without understanding the search intent of your target audience, you won’t be able to turn them into paying clients. SEO through SERP analysis, AI insights, Search Query data, and Analytics data will help you understand the wants and needs of consumers that require landscaping services. Through this valuable data, you can create a campaign that specifically caters to their pain points and help resolve them.
More Leads, More Revenue
All this, collectively, brings you more leads. And the more leads your landscaping company can attract, the bigger the chances of turning your website visitors into clients. Hence, greater revenue for your business.
Why Is SEO Important for Landscapers?
Starting a landscape business without any strategy or plan for scaling it can be the biggest mistake you can make. Your business is practically half under the grave even though you have not yet earned a dime through it. Because you have not invested in scaling your brand online, you will be scratching your head in the office desperately waiting for the first call.
The scenario sounds daunting, right? Well, you are virtually going towards the same end if you don’t take some important steps now. One of them is investing in an effective SEO campaign.
You can benefit from SEO for landscaping companies to establish a strong online presence which will drive crazy leads and calls from your potential clients.
You not only need your business to be visible to your ideal audience but also to create a tempting offer so that they choose you over the landscaping company next door.
Firstly, list your company on Google Business Profile. This is where most people will search for your services and it’s crucial your landscaping company appears here. Without it, your company won’t show up on Google Maps.
Update your profile with vital info like business hours, name, address, and phone number. Plus, make sure to optimize your website to be mobile-friendly. Doing all this will put you on top of local searches and help you attract a vein of new customers.
When Should You Consider Hiring an SEO Agency for Your Landscaping Business?
In all the hustle and bustle of your business, you might have overlooked a few factors that suggested you need to outsource SEO. Or if you are waiting for the perfect time to hire an SEO agency, let us tell you that it will never arrive. Here’s when you should consider hiring an SEO agency to improve your website’s SEO.
Your DIY SEO Strategy is Not Working
The time it takes to see results from your SEO efforts depends on a number of factors, including the competitiveness of your industry, the quality of your website, and the strength of your SEO campaign.
Generally, it takes four to six months to see results from your SEO campaign. However, if you’re in a highly competitive industry, it may take longer to see results.
The most important thing is to keep working at it. As long as you’re making progress, you’ll eventually see the results you’re looking for. Don’t stop too soon or you’ll never reach your full potential.
Lack of SEO Experts in Your Team
Seeing regular positive results is a matter of consistently using the best SEO practices. SEO or digital marketing agencies have expert individuals who practically work 24/7 on the campaign.
Conversely, lawn care companies or landscape contractors do not have full-time SEO experts who could head these campaigns. Even large companies do not have a dedicated in-house SEO team.
In that case, outsourcing SEO to an agency is the most feasible option for you. SEO agencies have a diverse set of experts each specializing in various domains such as content marketing, internet marketing, keyword research, web design, etc.
They will also maintain the social media handles of your business and would bring quality leads from there as well.
You Don’t Have the Right Expertise
SEO is a vast field and what you know might just be the tip of the iceberg. Several complex processes are involved in SEO that requires constant analysis, optimization, and updates.
It’s difficult for any business owner to go through this mental labor while successfully overseeing other aspects of the business.
As mentioned earlier, SEO agencies have a team of dedicated individuals, so it’s clearly not a one-person job. Besides, your business might struggle because you are not paying its due attention and getting involved in something you clearly don’t have expertise in.
A wise decision would be to hire an SEO agency for your landscaping business.
You Have a Tight Schedule
Seeing the number of processes involved in Search engine optimization, you can already guess how time-consuming it can be. Plus, you don’t see results right away. So, if you are doing it yourself, you can be impatient.
You have more important things to pay attention to such as making sure your employees are reaching the work site on time, attending to customers’ calls, addressing their queries, and more. Particularly when you are a new start-up, you might have to do all these tasks yourself. So, you don’t need the burden of managing SEO as well.
Hire an SEO agency, let them do their job, and you will have crazy leads.
You Are Not Ranking on Search Results for Landscaping Companies
Ranking on the first page of Google is not a simple task. If you cannot see your company on searches related to your services, it means you are not doing something correctly. For example, you might not be using the right landscaping keywords.
There are several other small factors that might be stopping you from appearing in search results when people search for landscaping companies. These factors may include unoptimized meta descriptions, keyword stuffing, page titles, etc.
An SEO agency will take care of the most minor details and provide you with customized and comprehensive landscaping SEO solutions.
SEO Tips for Landscaping Companies and Contractors
In order for people to find your company and reach out to you for your services, you must be first visible to them. How can you do that? Search engine optimization is the answer.
Here are some valuable SEO tips for landscaping companies and contractors.
Do Proper Keyword Research for Your Industry
To begin SEO for landscapers, the foremost thing to do is to find relevant keywords for the landscaping niche. There are various useful tools such as Google Adwords that you can use to find popular keywords.
Keyword research will help you identify what terms people are searching for that are related to your services. Shortlist a set of keywords and optimize your site for them to rank in relevant search results.
Tip: Look for long-tail keywords during your search as they are more specific and will help narrow down your site in search results. For example “best landscaping company in Anchorage” or “best Landscaping contractor in Anchorage”. In contrast, using general or generic terms can make it difficult for you to rank. Such terms are vague and thousands of pages are ranking on them.
Produce Quality Content Using Keywords You Have Shortlisted
Now that you have compiled a list of relevant industry keywords, it’s time to use those keywords for producing high-quality content. The keywords will give you an idea of what your audience is interested in and you can create content around that. For example, they might want to read blog posts about landscaping services, lawn care, etc.
While creating blog posts on trending landscaping topics, always ensure the natural optimization of keywords. Because keyword cannibalization or stuffing can get you a penalty from Google.
Create loads of unique, informative, and value-driven content per month to make the most of your SEO strategy.
Your Website Should Be Mobile Friendly
Nearly 60% of all online searches are done on mobile phones. Hence, it becomes crucial for all businesses to create a mobile-friendly site if they want to drive crazy leads.
Integrating responsive design is the perfect way to create a mobile-friendly site. It will automatically adjust your site to fit the screen size of the device your visitors are using. This will ensure optimal user experience. The better experience users will have on your site, the higher your chances of ranking on search results.
Your Website Should Be Mobile Friendly
A report from Forbes suggests that around 30 to 40% of people find businesses in their area via maps. Opting for a local SEO strategy can give a significant boost to your site in local search results for terms related to your services.
Through local SEO you can attract organic traffic, reach your target audience better, improve your conversion rates and create better overall brand awareness. This will put you way ahead of your competitors and also result in consistent business growth.
This is the best strategy for small to medium businesses and they get a fair chance to compete with industry giants.
Maintain an Excellent Social Media Presence
Social media platforms like Facebook and Instagram are another effective way to generate leads for your landscaping business. You can use paid ads initially to develop an audience interested in landscaping or lawn care services. Then regularly update your account with relevant content to engage with your audience. You can post infographics, pictures, videos, or testimonials of your past customers to build trust and authority.
How Long Does It Take for Landscaping SEO to Produce Results?
You will be able to see results for landscaping SEO within a period of 6 to 12 months. Though the results produced within this period might not necessarily be what you aim for, there will be a visible increase in traffic and leads.
A lot of it has to do with the competition in your industry. The more competition in the industry the longer it will take. Even in some cases, where you are looking to rank on high-competition keywords with high domain and page authorities, it can take as much as 4 years to achieve a good ranking.
However, you don’t need to wait for that long as, probably, not many landscaping companies in Anchorage have an online presence. Hence, any landscaping company investing in SEO should expect measurable growth within 6 to 12 months.
You just need to make sure that you are making timely changes to your SEO strategy and adapting to the latest trends if you want to be successful.
Contact Our Experienced Landscaping SEO Experts Today for a Free Site Evaluation
If you want your landscaping company running and booming online, DotWolf SEO can help you curate fully-fledged and effective SEO tactics. We devote our time to proper research and employ proven SEO strategies instead of risking results on guesstimates. We will treat your business as our business and you can expect nothing less than the truth from us.
Let’s collaborate and make your target audience aware of your presence. Contact us right away for a free site evaluation.
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